The Signal™  ·  $399 one-time

Get your healthcare startup
featured and found.

We interview you, build your go-to-market strategy, and publish your story to the healthcare community we've spent years earning the trust of.

Apply for a Feature — $399

We only accept companies we genuinely believe in  ·  Limited spots per month

Deliverable 1

Custom GTM Strategy

Deliverable 2

Editorial Coverage

The Problem

Great product.
Nobody's heard of you.

Healthcare runs on trust. Cold outreach doesn't build it. Ads don't build it. Being covered by someone your audience already trusts does.

Why It Works

Earned credibility.
Not paid reach.

There's a difference between an ad showing up in someone's feed and a voice they already follow telling them about a company worth knowing. We've spent years building credibility in the healthcare space. When we cover a startup, it lands differently.

We act as journalists

We interview you like journalists — digging for the real story, the non-obvious insight, the thing that makes your company matter.

We only cover what we believe in

We decline more than we accept. That selectivity is what makes being featured meaningful — for you and for the people who see it.

Coverage > advertising

Being written up by a trusted voice opens doors that no ad budget can. The healthcare world is small and referral-driven. Reputation travels.

What You Get

Two deliverables.

Deliverable 1

Custom GTM Strategy

The interview surfaces your real story. We use it to build a go-to-market strategy that reflects how healthcare buyers actually make decisions.

  • Your narrative — the hook that cuts through
  • Channel strategy built for healthcare buyers
  • First 90 days: prioritized and specific
  • Messaging that lands with both clinicians and buyers

Deliverable 2

Editorial Coverage

We clip the sharpest moments from your interview and publish them — the same way a podcast or newsletter would feature a company worth knowing about. Your story, told by someone the healthcare community already trusts.

  • Edited clips from your 1-hour interview
  • Published as editorial content, not advertising
  • Framed to spark curiosity and inbound conversations
  • Evergreen — keeps working after it goes live

How It Works

Three steps.

01

Apply and book

Tell us about your startup. If it's a fit, you'll get a calendar link and a short intake form.

02

We interview you

One hour. We find the story that makes your work worth knowing about.

03

We publish and deliver

Your GTM strategy lands in your inbox. Your story goes live.

Compare

The alternatives cost more. And don't work.

Conference booth

$5K–$30K

Three days. A stack of cards. Zero follow-through.

Healthcare PR agency

$5K+/mo

Months of pitching. Maybe a mention somewhere.

LinkedIn ads

$3K–$10K+

Paid reach with none of the trust that comes from earned coverage.

The Signal™

$399

A custom GTM strategy and editorial coverage from a voice healthcare trusts.

The Signal™

Healthcare startups only.

$399

one-time

  • 1-hour investigative founder interview
  • Custom GTM strategy document
  • Edited video clips from your interview
  • Published as editorial content to our healthcare community
  • Delivered within 5 business days
  • One revision round included
Apply for a Feature — $399

We review every application  ·  Full refund if not satisfied

Questions first? Book a free 15-min call →

Questions

Does every company get accepted?

No — and that's intentional. We only feature companies we'd genuinely recommend. That selectivity is what makes the coverage worth having. If it's not a fit we'll tell you upfront.

What kind of healthcare startups is this for?

Healthtech, digital health, clinical tools, practice management, medtech — any startup solving a real problem for clinicians, health systems, or patients.

How is this different from the Traction Kit?

The Traction Kit is GTM strategy for any SaaS founder. The Signal adds editorial coverage calibrated to the healthcare market — and the strategy itself is built around healthcare buying cycles and decision-makers.

What if I'm not happy with the output?

One revision round is included. If you're still not satisfied after revisions, we refund you in full.

Your story deserves
to be told.

$399. One call. Your GTM strategy and your story in front of the healthcare community.

Apply for a Feature — $399

We review every application  ·  Full refund if not satisfied

Ali Mirza — Founder, JANUS

Ali Mirza

Founder, JANUS  ·  Leads every Signal interview personally