JANUS
InsightsPortfolioGet Your Strategy
The Traction Kit™  ·  $299 one-time

The story that gets
your first real users.

Two deliverables. One investment. We find the narrative that makes people care about your product — then we build the GTM strategy that gets you real users, real traction, and yes — real funding when you're ready.

Get Your Kit — $299

Delivered in 7 business days  ·  Full refund if you're not satisfied

Deliverable 1

Founder Narrative Deck

Your story — for users, investors, press, and partners

Deliverable 2

Full GTM Strategy

From zero to PMF — and beyond

The Real Problem

You built the product.
Now what?

Most early-stage founders have something real — a working product, a genuine insight, an audience that should care. What they don't have is a clear story or a concrete plan to reach the people who need it. So they improvise. They copy what other companies do. And they wonder why nothing is getting traction.

You can't get your first 10 real users because you don't know which channel to start with or how to talk about what you built

When you do pitch — to users, investors, or partners — it falls flat because you're describing features, not telling a story that makes people lean in

Your GTM plan says "we'll do content, paid ads, and outbound" — but with no data behind which of those actually works for your specific product and market

You're moving in every direction at once and gaining traction in none of them — because nobody has helped you decide what to do first

The JANUS Approach

We act like journalists.
We find the lede.

Rick Rubin doesn't walk into a studio with a formula. He listens. He digs. He finds what makes an artist unique — and then he strips everything else away. That's exactly what we do with your story.

We interview you like a journalist

We dig past the surface — your why, your insight, your unfair advantage, what you've seen that nobody else has. The answers are always there. Most founders just haven't been asked the right questions.

We bring real SaaS performance data

We have run paid acquisition, built funnels, and tracked cohort data for dozens of SaaS companies. Your GTM strategy isn't built from frameworks — it's built from what we have personally seen work and fail.

We strip away everything that isn't the story

Every word in your narrative has a job to do. Every slide, every channel choice, every experiment either moves people toward your product or loses them. We cut what's noise and sharpen what's signal.

What You Get

Two deliverables. Built from scratch.

Deliverable 1

Founder Narrative Deck

Not a template with your logo dropped in. A story-first deck built from our research call — written in language that makes your insight land immediately. Use it to pitch early enterprise customers, get into accelerators, earn press coverage, or walk into a raise. The story is the same. The audience changes.

  • The founding story told as a narrative people actually remember and repeat
  • Problem framed from the market's perspective — the way your customer already feels it
  • Solution built around your specific unfair advantage, not generic feature lists
  • Market sizing that is defensible — not just TAM/SAM/SOM boilerplate
  • Traction and early signal presented to show velocity, not just vanity numbers
  • Adaptable for investor pitches, enterprise sales conversations, and press outreach
  • Delivered as editable Google Slides + PDF export

Deliverable 2

Full GTM Strategy

A documented, channel-by-channel go-to-market strategy built from the patterns we have observed across dozens of SaaS companies — what got them to PMF, what stalled them, and what finally broke through. This is not a framework. It is a playbook calibrated to your specific product and market.

  • ICP definition with psychographic and behavioral depth — not just firmographics
  • Channel prioritization based on your stage, team size, and budget
  • First 90 days: specific experiments, success metrics, and kill criteria
  • Paid acquisition strategy with proven SaaS creative frameworks
  • Content and organic motion that compounds without burning runway
  • PMF signal identification — what to measure, what it means when you see it
  • Scale playbook for when you have traction and are ready to pour fuel on it

How It Works

From payment to pitch-ready in 7 business days

01

You fill out the intake form

A short but deep questionnaire about your product, your insight, your early traction, and who you are trying to reach. This gives us the raw material to start finding your story.

02

We do a 45-minute research call

This is the journalist interview. We ask the questions most advisors don't — about your origin, your conviction, your specific insight about the market. The lede almost always surfaces here.

03

We build and deliver

Our team writes, designs, and assembles both deliverables. You receive them within 7 business days — fully editable, with a walkthrough video explaining the strategic decisions behind every slide.

A fit for you if...

You have a working product — even early-stage — but you're not sure how to get your first real users

You know your product is good but struggle to explain why anyone should care, in a way that actually lands

You want a GTM plan rooted in what actually works for SaaS — not a theory someone wrote in a blog post

You're a technical founder who can build but finds the storytelling and go-to-market side genuinely hard

You're thinking about raising eventually and want a narrative that will work for investors when the time comes

Not the right fit if...

You're pre-product — the strategy won't matter if the product doesn't exist yet

You want a template you can fill out yourself in an afternoon

You're building a consumer app — our GTM data is SaaS-specific and that's where it holds up

You're already well past PMF and scaling — this is for the zero-to-traction stage

Already have traction and ready to scale? The Traction Kit is the starting point. Once you have users and momentum, the JANUS Clarity Engine™ is built to turn that into a full conversion system — landing pages, videos, and ad content that compounds.

Pricing

One price. Everything included.

A single hour with a decent consultant costs more than this. And they won't do the work for you.

The Traction Kit™

Founder narrative deck + GTM strategy. Built for you, from scratch.

$299

one-time

  • Custom founder narrative deck — Google Slides + PDF
  • Full GTM strategy document
  • 45-minute research call with a JANUS strategist
  • Intake questionnaire to capture your story and context
  • Walkthrough video explaining the strategic decisions behind every slide
  • One revision round on both deliverables
  • Delivered in 7 business days
Get Your Traction Kit — $299

Not satisfied with the final deliverables? We revise until you are — or refund you in full.

Have questions before purchasing? Book a free 15-minute call first →

Common questions

How is this different from a pitch deck template I can buy online?

Templates give you structure. We give you story. Anyone can buy a 12-slide Notion template. What you cannot buy is someone sitting with you, finding the insight that makes your company uniquely fundable, and building a narrative around that. The deck we produce is specific to your company — it could not be used by anyone else.

How is this different from using ChatGPT or another AI tool?

AI can write slides. It cannot find your lede. The most valuable part of the Traction Kit is the research call — where we ask you the questions that surface the story you have not been telling. AI does not know what you know, what you have seen, or what makes your insight non-obvious. We do the thinking, then we do the writing.

What stage should I be at to get the most from this?

The sweet spot is post-proof-of-concept, pre-traction. You have built something real — even if it's early. You might have a handful of users or some early signal. You're not sure which channels to prioritize or how to talk about what you built in a way that resonates. You don't need a scaled business. You need clarity on your story and your first real moves. If you're also thinking about raising eventually, the narrative deck will be ready for that too.

What do I need to prepare before the research call?

Nothing formal. Fill out the intake form when you purchase — that gives us the foundation. The research call is conversational. Come ready to talk about your founding story, what you believe about the market that others do not, and what early signal you have seen. We do the rest.

What if I'm not happy with what you produce?

One revision round is included with every kit. If after revisions you are still not satisfied, we refund your $299 in full. We take on the risk because we are confident in the output.

Is this only useful if I'm raising? I just want my first users.

Not at all — most people who get the Traction Kit are focused on getting real users first, not on a funding round. The GTM strategy is entirely about reaching your market and converting them. The narrative deck is useful for any conversation where you need to make someone care quickly: an early enterprise prospect, a potential advisor, a press contact, or yes — an investor when you're ready. You don't need to be fundraising to get value from this.

You built something real.

Now tell the story
that funds it.

$299. Two deliverables. Seven days.
Walk away with the narrative and the plan that gets real people using your product.

Get Your Traction Kit — $299

Delivered in 7 business days  ·  Full refund if not satisfied

Ali Mirza — Founder, JANUS

Ali Mirza

Founder, JANUS  ·  Personally reviews every kit